With the super-charged power of contests in mind, here are 10 Facebook bot-powered contest ideas and a sprinkling of real-life contest with bots run by Customers.ai users!
Please send me your chatbot-powered contests to add to this Facebook bot contest guide!
And now, 10 Facebook bot contest ideas! They’re loosely ordered from least to most effort required by the folks entering the contest, but these contests are only as hard as you make them. Keep the barrier to entry low (but engagement required!) if you want to maximize new contacts.
1. Simple Standard: A “comment to win” comment guard entry
Want to turn your Page fans into Messenger contacts while attracting viral attention and super engagement?
Do like FreeGo Electric Bikes with this comment guard-driven Facebook bot contest:
Add a Facebook post autoresponder and turn every comment on the post into a new Messenger contact after they reply to your autoresponder.
2. One-Click Wonder: Enter to win from a Messenger landing page
Weekly Deals simply invites you to click the button and answer the follow-up questions to enter to win!
Users start from the Customers.ai Facebook Messenger landing page and click the button to start their entry.
3. Vote It Up: Enter by picking your favorite with a comment guard entry
Post a photo with selection choices to Facebook. Invite people to leave a comment with, you got it, their favorite option.
4. Fortune Teller: Guess the outcome (from any entry point)
Shout out to the creative team at Valley Hi Toyota for their guess the Super Bowl score contest!
The Valley Hi Toyota team posted a video with a comment guard — and Facebook marketers know that Facebook gives preferential visibility to video content!
5. Name Game: Help us name it (from any entry point)
Make a new product launch a community engagement opportunity and a lead generating opportunity by running a contest to name it through your Facebook bot.
6. Caption This: Classic caption-this game from a comment guarded post
Captioning some silly, curious or disarming image, GIF or video can be a fun way to invite engagement, and with a comment guard, turn suggested captions into new Messenger contacts.
7. Puzzle Whiz: Solve the word or visual puzzle in a comment guarded post
Here’s a comment guarded post on a puzzle that turns every guess at the right answer into a new Messenger contact.
If a prize was attached to it, you’d have a killer contest. Check out that engagement!
8. Fill in the Blank: Like a puzzle contest but probably with text instead of a visual puzzle
This is pretty self explanatory, right? And rather than one right answer, you may be awarding the prize to the best submission.
8. Get It Right: Just answer the question right to enter the contest (from any entry point)
In this contest, there is a right answer, and it’s probably not common knowledge. When who know the answer, you’re in the drawing to win a prize.
10. Story Sender: Invite people to send in a story of what they’d do if they won!
Invite people to share their story! Ask them to send it in via Messenger. This type of contest works from any entry point.
What does entry point mean? There are endless ways and combinations of ways to set up a Facebook bot contest entry point.