Every marketer needs the right tools in order to succeed in running marketing campaigns.
Here’s a list of every marketing tool you need, updated for 2021.
100+ Must-Have Marketing Tools
This mega list of marketing tools is categorized.
Check out tools for automation, email, ads, SEO, SMM, content marketing, blogging, research, analysis and a ton more.
Most of these tools are either free or affordable.
Each tool alone has the power to energize your marketing successes. Together, these social media tools and marketing tools could add up to your winning formula for making marketing unicorns.
1. Digital Analytics Tools
Google Analytics
Google Analytics Premium
Adobe Analytics
2. Facebook Messenger & Chatbot Tools
3. Social Media Publishing Tools
HootSuite
Buffer
SproutSocial
Viralheat
FalconSocial
Socinator
3. Online Customer Service Tools
Customers.ai
Zendesk
Acquire
Help Scout
Get Satisfaction
Freshdesk
Groove
4. Social Media Listening Tools
SocialMention
Talkwalker Alerts
BuzzSumo
Social Crawlytics
Sysomos
5. Social Media Campaign Tools
Shortstack
Spredfast
Woobox
Pagemodo
Tabfoundry
GramBoard
6. Site Audience Comparison
SimilarWeb
Alexa
Google Analytics
Experian
7. SEO Keyword Analysis
Google AdWords Keyword Planner
Google Trends
SEMRush
Bing Ads
Übersuggest
8. SEO Rank Checking
Google Search Console
SEMRush
Searchmetrics
Moz
Ryte
9. SEO Site Crawling
Google Search Console
Ryte
Screaming Frog
10. SEO Backlink Analysis
Google Search Console
SEMRush
Ahrefs
Majestic
LinkResearchTools
11. AdWords Paid Search Analysis
WordStream
SEMRush
SpyFu
Optmyzr
12. Influencer Outreach and Management
Buzzsumo
BuzzStream
Traackr
Onalytica
Lithium
13. Data Management Platforms and Audience Targeting
Cxense
Criteo
Krux
Neustar
Oracle
Adobe Audience Manager
14. Page Engagement Tools
Clicktale
Crazy Egg
Tealeaf
15. Content Management Systems
Sitecore
Adobe Experience Manager
Acquia
Oracle WebCenter
16. Blogging Tools
WordPress
HubSpot
Movable Type
ExpressionEngine
Drupal
Total – Complete WordPress Theme with Page Builder
17. Content Curation and Authoring Tools
Evernote
IFTTT
Feedly
Scoop.it
Cronycle
18. Landing Page Creation and Testing Tools
Unbounce
LeadPages
Instapage
Optimizely
19. Digital Asset Management
Adobe Experience Manager
Wistia
Vimeo
Uberflip
Placeit
20. On-site Push Notifications
Hello Bar
BrightInfo
Sumo
Evergage
Bounce Exchange
SaleCycle
21. Personalization for Ecommerce
Evergage
Barilliance
Marketizator
SaleCycle
Monetate
22. Ecommerce Cart Recovery
Cloud.IQ
SaleCycle
Optilead
Fresh Relevance
Pure360
23. A/B and Multivariate Testing Tools
Convert
Visual Website Optimizer
Optimizely
Oracle Maxymiser
SiteSpect
24. Ecommerce Management
Magento
Woo Themes
Shopify
PrestaShop
Actinic
25. Product and Customer Review Tools
Trustpilot
Feefo
FitsmallBusiness
Yotpo
Bazaarvoice
Reevoo
26. Call Tracking
Infinity
Convirza
ResponseTap
CallTrackingMetrics
CallRail
Nextiva
27. Marketing Cloud, CRM and Campaign Management, IT Solutions Tools
ThriveHive
Hive – Project Management Platforms
HubSpot
Marketo
Hatchbuck
SalesForce
Oracle Marketing Cloud
Adobe Marketing Cloud
Teamgate
SyntasticsInc.com
Hubstaff Tasks – Project Management Tool
28. Email Service Providers and Marketing Automation Services
Aweber
iContact
MailChimp
SmartrMail
Constant Contact
Get Response
Infusionsoft
Act-On
29. Design Creation Tools
Venngage
DesignhHill’s Logo Maker Tool
Placeit
Canva
Stencil
PicMonkey
Pablo
30. Email Marketing Optimization Tools
SurveyMonkey
Polldaddy
Typeform
31. Competitive Pricing Intelligene
32. Instagram Tools
For more useful Instagram tools, check out this list.
Take your marketing strategies to the next level using the tools above.
Over to you; what marketing tools do you swear by?
What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!
Be a Unicorn in a Sea of Donkeys
Important next steps:
This article was originally published in Inc.com.