When it comes to online marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media marketing, search, and more.
But the sheer number of available tools can also be downright intimidating. Where should you start?
Every year, Scott Brinker’s Marketing Technology Landscape has proven to be THE place to find just about every possible technology solution – all 3,874 of them. Brinker’s “supergraphic” compiles the logos of every marketing technology provider into six categories: advertising and promotion; content and experience; social and relationships; commerce and sales; data; and management.
But the team at Smart Insights felt inspired to provide their own take on a marketing tools infographic (see it below). Rather than compiling thousands of tools (including plenty of donkeys), the infographic highlights more than 100 of the most popular (the unicorns!) online marketing tools that businesses of any size can use (rather than tools that only the biggest brands with huge marketing budgets can afford).
The infographic breaks down some of the most popular online marketing tools in a different way, where it’s based on goals like:
Reaching your target audience.
Generating leads and shares.
Converting visitors and maximizing customer value.
Engaging your existing customers or audience.
Many of these tools free or low-cost-so bookmark this article, come back, and research at your leisure. You won’t need every tool here. Just choose the ones that will help your company achieve its biggest goals.
Without further delay, here are more than 100 online marketing tools you need to know about to help fuel your company’s online marketing strategies and marketing success. You can use these tools to gain more insights about your target audience, existing customers, website, and marketing investments.
Analytics, Organic Search Optimization & Paid Search Marketing Tools
1. Site Audience Comparison
SimilarWeb
Alexa
Google Analytics
Experian
2. Digital Analytics Tools
Google Analytics
Google Analytics Premium
Adobe Analytics
Kissmetrics
MixPanel
3. SEO Keyword Analysis
Google AdWords Keyword Planner
Google Trends
SEMrush
Bing Ads
Übersuggest
4. SEO Rank Checking
Google Search Console
Moz
Advanced Web Ranking
Searchmetrics
SEMrush
5. SEO Site Crawling
Screaming Frog
Google Search Console
Bing Ads
XML-Sitemaps.com
Yoast
6. SEO Backlink Analysis
Bing Ads
Google Search Console
Majestic
Moz Open Site Explorer
LinkResearchTools
7. AdWords Paid Search Analysis
8. Influencer Outreach and Management
Followerwonk
BuzzStream
Traackr
Onalytica
Lithium
9. Data Management Platforms and Audience Targeting
Cxense
Krux
Neustar
Oracle
Adobe Audience Manager
Content Marketing & Website Engagement Tools
10. Page Engagement Tools
Hotjar
Clicktale
Crazy Egg
Tealeaf
11. Content Management Systems
Sitecore
Adobe Experience Manager
Acquia
Oracle WebCenter
12. Blogging Tools
WordPress
HubSpot
Movable Type
ExpressionEngine
Drupal
13. Content Curation and Authoring Tools
Curata
Evernote
IFTTT
Feedly
Scoop.it
Cronycle
14. Landing Page Creation and Testing Tools
Unbounce
LeadPages
Instapage
ion interactive
Optimizely
15. Digital Asset Management
Adobe Experience Manager
Venngage
Wistia
Vimeo
Uberflip
Placeit
16. On-site Push Notifications
Hello Bar
BrightInfo
Evergage
Bounce Exchange
SaleCycle
Ecommerce & Conversion Optimization Tools
17. Personalization for Ecommerce
Evergage
Barilliance
Marketizator
SaleCycle
Monetate
18. Ecommerce Cart Recovery
Cloud.IQ
SaleCycle
Optilead
Fresh Relevance
Pure360
19. A/B and Multivariate Testing Tools
Convert
Visual Website Optimizer
Optimizely
Oracle Maxymiser
SiteSpect
20. Ecommerce Management
Magento
Woo Themes
Shopify
PrestaShop
Actinic
21. Product and Customer Review Tools
Trustpilot
Feefo
Yotpo
Bazaarvoice
Reevoo
22. Call Tracking
Infinity
Convirza
ResponseTap
CallTrackingMetrics
CallRail
23. Live Chat
Olark
Liveperson
Tawk.to
LiveChat
TouchCommerce
Social Media, CRM & Email Marketing Tools
24. Social Media Publishing Focus
HootSuite
Buffer
SproutSocial
FalconSocial
25. Social Media Listening Focus
SocialMention
Talkwalker Alerts
BuzzSumo
Sysomos
26. Social Media Campaign Tools
Shortstack
Stackla
Spredfast
Woobox
Pagemodo
Tabfoundry
27. Online Customer Service Tools
Zendesk
Customers.ai
Help Scout
Get Satisfaction
Freshdesk
Juphy
Groove
28. Marketing Cloud, CRM and Campaign Management Tools
HubSpot
Marketo
SalesForce
Oracle Marketing Cloud
Adobe Marketing Cloud
29. Email Service Providers and Marketing Automation Services
MailChimp
Constant Contact
Get Response
Infusionsoft
Act-On
29. Facebook Tools for Messenger Marketing
30. Email Marketing Optimization Tools
SurveyMonkey
Polldaddy
Typeform
Hotjar
Confirmit
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Originally posted in : Inc.com